Websites and social media profiles play a huge role in the marketing of many businesses. When you start a business yourself, it is evident to have a website that covers many parts of your entire business; the sales, the advertising, and professionalism. The first thing a potential customer will go towards in seek of validation and proof of reliability is your business website. If your services or products are great but your website lacks in showcasing the truth, your customers are likely to hesitate before they choose you. When you start your business, it is a given that you must have a great website with good features an attractive design that not only serves your marketing strategy and fulfills all your requirements but also helps you in the long run without many problems.
Many new entrepreneurs do not realize the mistakes to look out for when they decide on hiring a professional web design company for their business. When that is the case, the consequence is only one; loss. Loss of time, money and effort for both, you and the web design company you hire. Before getting your website built, designed and managed, make sure to not make the following mistakes.
#1. Not signing a contract agreement
When you finally make your mind up about a particular web designer, make sure to sign a contract agreement based on the terms and conditions both the parties agree on before getting their services. This will protect you from any harm in case anything goes wrong or you are not satisfied with the work.
#2. Not making a note of your requirements
Before you look for a web designer, focus on what are the core requirements of your business? If you are selling a product, having a shopping cart feature is evident for your website. If you are providing services, location and contact services must be visible for your customers to easily get a hold of. A good design means nothing if the idea of your business is initially weak. A pretty website can be of no help if it does not entirely serve the core requirements of your business.
#3. Not checking the track record
The track record of any company or entrepreneur is highly important before you legally hire them and sign the contracts. Take a look at their previous clients and customers. Check whether they are reliable in the market of web developers or only care about making money rather than prioritizing their client’s actual need. A track record can provide you with many answers for your inner satisfaction before getting their services as well as warn you if there is anything suspicious or unhealthy about their company or business.
#4. Not making sure that the web designers are also web developers
There is no point in hiring a web designer who only knows how to design the website only. The designing of a website and its functionality go hand in hand. It is a big no if your web designer asks you to hire a web developer who will maintain and check the function of your website separately. It is like paying twice for the job of an individual. Make sure that your web designer is also your web developer who knows how their design can be executed in the long run.
#5. Paying too much or too little
Many of the web designing companies or entrepreneurs get paid too much or too little based on their actual skills and services. You must search the market of web designers and developers in order to get the right one to do the job for you. Paying too little is unfair to them but paying too much is a loss to you. However, do not decide on a web designer all based on the price factor. Less price will get you low quality work that is bound to trouble you later.
#6. Not discussing your marketing strategy
In order to get a website that provides you with exactly what you need, you must make sure to discuss your business’s marketing strategy and explain your objectives. Your web designer should know what sort of web design will suit your business and what features will fulfill your business offerings. Help your web designer to reach all your business goals by providing them with context beforehand instead of entirely relying on them without providing the necessary points they must make a note of while designing your website.
#7. Ignoring the process of site maintenance
Not paying attention to and feigning ignorance to the aftermath of getting a fair website designed all under your brand’s name is a common mistake many businesses make. Here is what happens, you hire a web designing company. Their work is fairly well and you are satisfied. The website works great for the first two or three months but then the statistics of your business get out of control.
You start receiving more traffic on your website and the sales rise by an inch or two, the website crashes and shuts down. Why? Because you did not take care of the site maintenance and the process of keeping up with it every other week. When you hire a web designer, make sure they provide you with the services of maintaining your website whenever you require.