Inbound marketing is a way of marketing which focuses on drawing customers towards the company through knowledgeable important web content created by the organization in various forms of paid marketing, content marketing, search engine optimization, social media marketing, and email marketing. Let’s take content marketing as an example: Content marketing concentrates on acquiring customers through search engines when potential customers search for a relevant topic and/or a solution to their problem and as a result of the content being distributed through relevant websites by the organization that created the inbound marketing...