Companies worldwide develop a website in a bid to use it to its optimum use. Through an e-commerce website, the major task for a company is to offer the visitors exactly what they are looking for in terms of content and offers. But selling a product to a prospective customer is not that simple as there are hundreds of thousands of other companies online selling the same product as yours. So what is your USP so that a customer will select you? Let’s indulge in this question in detail. The...