Did you know, customers depend entirely on research before purchasing your products or services? They do this entirely without involving any of your sales team as they would rather ask for testimonials from friends or opt for online reviews. Having this in your mind now, you need to ask yourself if you have embraced a marketing strategy that underscores these methods of customer market research. To fully understand your customers, you have to know what influences their purchase decisions, your target market, and their behavior too. Here, we have...